The Dlightek Business Summit 2024 marked a milestone in African digital advertising, spotlighting innovation, collaboration, and transformation in Lagos, Nigeria. Organized by Streams Media, a subsidiary of SBI Media Global, the summit brought together industry leaders, marketing experts, and forward-thinking brands to redefine digital marketing in emerging markets. Streams Media’s meticulous planning and execution ensured the event exceeded expectations, cementing Dlightek as a leader in digital advertising.
The event began with Michael Wang, Dlightek’s Vice President of Sales, delivering an inspiring keynote on the company’s achievements and strategic vision. Wang highlighted how Dlightek’s partnerships with local and global brands have driven growth in industries like fintech, solidifying its leadership in innovation. Shaheen Zhang, Dlightek’s Head of West Africa, unveiled the Eagllwin platform’s success in delivering personalized marketing strategies, including a 20% increase in daily active users and a 200% ROI for partnered brands. Streams Media amplified these milestones, crafting narratives that resonated across press channels.
Joy Oluwatomi Adeniran, Customer Success Management Manager, shared actionable insights through case studies on market segmentation, customer engagement, and data-driven strategies. These narratives, highlighted in the summit’s press releases, reinforced Dlightek’s commitment to empowering brands. Interactive sessions further explored challenges and opportunities in African markets, fostering collaboration and new ideas.
The summit concluded with optimism and a renewed drive to shape a digitally empowered Africa. Streams Media’s expertise in event management and public relations played a vital role in elevating Dlightek’s impact, showcasing how excellence and creativity drive transformative events. This summit positioned Dlightek as a trailblazer, paving the way for a brighter future in African digital marketing.