The ugly truth in the advertising landscape is that bad advertising works, but at what cost? We often assume that only great ads succeed, but bad advertising works too, just not in the way we’d like to admit.
No one wakes up craving good advertising. They don’t search for it or anticipate it. But with a big enough budget, even the worst ad can force its way into people’s minds through sheer repetition. Frequency breeds familiarity, and familiarity breeds awareness. It’s marketing brute force, it is inefficient, but effective.
The difference between a good ad and a bad one isn’t just creativity, it is efficiency. A bad ad demands more money to achieve results. It forces brands to outspend competitors just to be noticed. Meanwhile, a great ad cuts through the noise, stretching every money spent, further. It doesn’t just create awareness, it drives sales at a lower cost.
Throw enough money at a bad campaign, and you might see results. But craft a great campaign, and you don’t need an endless budget to win.
So, the next time someone tells you advertising doesn’t work, remind them: even bad ads work, it just depends on how much you’re willing to pay. The real question isn’t whether advertising works, but whether you want to overpay for the privilege of being noticed.
As an agency known for speed and execution, SBI Media doesn’t just run ads, we craft campaigns that over-deliver. Our strategic approach ensures brands don’t waste money on brute-force advertising but achieve higher impact with smarter, more creative messaging.