Dlightek Business Summit 2024 – Pioneering the Future of African Digital Advertising
The Dlightek Business Summit 2024 marked a milestone in African digital advertising, spotlighting innovation, collaboration, and transformation in Lagos, Nigeria. Organized by Streams Media, a subsidiary of SBI Media Global, the summit brought together industry leaders, marketing experts, and forward-thinking brands to redefine digital marketing in emerging markets. Streams Media’s meticulous planning and execution ensured […]
What happened in 2024?
In 2024, the marketing landscape was reshaped by innovation, audience-centric approaches, and budgetary shifts. Here’s an expanded view of key data and trends that made waves this year AI Integration: The Marketer’s Secret WeaponApproximately 69% of marketers have embraced artificial intelligence, revolutionizing their workflows with tools for data analysis, hyper-personalization, and dynamic content creation. AI […]
itel Launches S25 Ultra to Redefine Affordable Innovation in Smartphone Technology
itel, a global leader in affordable technology, has unveiled its latest flagship smartphone series, the itel S25 Ultra, a revolutionary device combining premium features with affordability. Known for democratizing technology, itel positions the S25 Ultra as a formidable rival to high-end devices like the Samsung S24, offering advanced specifications at a fraction of the cost. […]
Start Now!
As the year draws to a close, most brands are busy wrapping up campaigns, hitting year-end targets, and celebrating successes. While these activities are important, savvy brands understand that this period is also the perfect time to shift focus and begin laying the groundwork for the year ahead. Strategic preparation is not just another checkbox […]
The Gen Z Code
Gen Z has not just altered the marketing funnel; they have completely dismantled it, tossed the fragments into the air, and started building something entirely new from the pieces. For this generation, the customer journey is not a linear path but a dynamic web filled with social media mentions, spontaneous purchases, meme-fueled impulses, and peer-influenced […]
The Making of a Brand Campaign
Every great campaign begins with a spark, a concept that captures a brand’s essence, distilled into a single, compelling idea. At SBI Media Global, this journey from idea to impact is a blend of artistry, strategy, and data-backed precision, designed to transform creative sparks into tangible brand movements. Let’s take a walk; Step 1: Discover and DefineWe start by […]
Marketing Without Data?
Imagine you’re navigating a ship across the ocean. Would you set sail without a map, hoping to somehow find your destination, or would you rely on tools like a compass and charts to guide you safely? In marketing, data works just like that compass and map—it gives you clear direction, purpose, and confidence to reach your brand’s […]
What’s Your Story?
In public relations, storytelling isn’t just a skill—it’s the heart of influence. PR is all about shaping perceptions, building relationships, and fostering trust. But how do you connect with an audience in a world overflowing with information? Through the timeless art of storytelling. Storytelling has the unique power to turn dry facts and figures into […]
TECNO Unveils AI Ecosystem & Powerful Devices
In a monumental leap toward the future of mobile technology, Tecno recently unveiled its cutting-edge AI ecosystem at an electrifying event impeccably organized by Streams Media Communications, a subsidiary of SBI Media Global. Hosted in Lagos, the event brought together tech enthusiasts, industry leaders, and influencers to witness the dawn of Tecno’s new era in […]
Your Creative Compass
A brand’s identity can determine its success. Beyond logos, color palettes, and snappy taglines, a brand’s essence is defined by how it communicates its values, objectives, and personality to its target audience. This is where creative direction is crucial. A smart and consistent creative direction helps a brand stand out, engage with customers on an emotional […]