How to Become Thought Leader
Every industry has its thought leaders—those individuals or organizations recognized as authorities in their field. They shape the conversation, provide valuable insights, and set the trends others follow. Being recognized as a thought leader demonstrates your expertise and positions you as an indispensable resource in your industry. Why Thought Leadership Matters Thought leadership is more […]
Breaking Google
The global tech and marketing industries were jolted by a recent U.S. court ruling that declared Google a “monopoly.” While this may not immediately resonate with those outside the tech ecosystem or financial markets, the decision marks a watershed moment that could profoundly alter the future of Google and its parent company, Alphabet. Google, with […]
Nigeria vs WhatsApp
The case involving Meta-owned messaging network WhatsApp and Nigeria’s Federal Competition and Consumer Protection Commission (FCCPC) has taken an intriguing turn. WhatsApp is reportedly threatening to exit the nation if the FCCPC persists in its demands. These demands include an injunction to restrict WhatsApp from exchanging data with Facebook and other Meta businesses, granting Nigerians […]
Cookies
In an unexpected turn of events, Google announced on Monday, July 22, that it will not remove third-party cookies from its Chrome browser as initially planned. According to Anthony Chavez, vice president of Google’s Privacy Sandbox initiative, Google will instead introduce a new feature in Chrome. This feature will allow users to make informed choices […]
Be Prepared!
Crisis management is a critical component of a brand’s strategy to maintain its reputation and customer trust, especially in the face of unforeseen challenges. It involves a proactive and reactive plan that addresses the potential and actual impact of a crisis on a company’s image and its relationship with consumers. Effective crisis management requires a […]
Embrace Change
The rapid evolution of consumer electronics over the past few decades has significantly impacted how businesses reach their audiences. The widespread adoption of smartphones, tablets, and other smart devices has created new channels for marketing, making it easier to target specific demographics with tailored messages. Social media platforms, streaming services, and mobile apps have become […]
WWDC
Today marks a defining moment in the history of one of the most influential technology companies, Apple. At its World Wide Developers’ Conference (WWDC), Apple will unveil its artificial intelligence (AI) roadmap through a showcase of its partnership with OpenAI. This highly anticipated event will feature an array of new products and services designed to […]
Linear
Despite numerous predictions and projections, traditional terrestrial or free-to-air TV, also known as linear TV, is far from becoming extinct. This enduring relevance is evident across all markets, whether in the North or the Global South, where linear TV has adapted and evolved uniquely within each region. The widespread belief that digital TV, smart TVs, […]
Rivalry
In a striking new advertisement, Samsung has partnered with Jaden Smith to underscore its innovative prowess in the smartphone market. The ad features Jaden holding a Samsung phone, poised to capture the beauty of an apple on a table instead of taking a bite. The clever caption, “Do more with Apple than Apple ever done,” […]
AGI Beckons!
The competition in the artificial intelligence (AI) industry is not about who can do the least, but about who can push the boundaries the most. In the past week, two of the most influential players in AI, Google (under its parent company Alphabet) and OpenAI, the creator of ChatGPT, showcased their latest innovations, proving that […]