Mobile Goes AI
In the dynamic landscape of mobile technology, a seismic shift is underway, propelled by the integration of artificial intelligence (AI) into smartphone features. At the forefront of this transformation stands Apple, the titan of the smartphone industry, poised to redefine the capabilities and applications of its next-generation iPhones through AI-driven innovations. This strategic pivot marks […]
Doing Promotions Right
In the face of escalating market competition, brands often find themselves scrambling to maintain sales momentum and meet revenue targets outlined in their strategic plans. To navigate this landscape, many turn to sales promotions as a means of not only driving immediate sales but also safeguarding their market share. However, the success of such promotions […]
Llama in Africa
The more AI, the merrier? In a move to enhance social connections and enrich digital experiences, The parent company of Facebook, WhatsApp, and Instagram, Meta, has unveiled Llama 3, a new AI assistant made to converse, offer advice, and improve user interactions. Llama 3, which was initially available only in the United States, is now […]
Rebrand
Recently, there have been debates on why companies should rebrand. More often than not, the ‘one million dollar’ question is when and why rebrand a product or service. More often than not, our dataset and case studies in the last decade show that successful rebranding is often backed by strategy, innovation, and an actual need […]
Up-skilling Your Talents for the AI Age
As artificial intelligence (AI) continues to transform industries, upskilling your company talents in AI has become imperative for staying competitive in the modern business landscape. In marketing and branding, it is more important given the disruption and competition that AI portends for the ecosystem. Here are five key strategies, along with their challenges and opportunities: […]
Five Essential Strategies for Marketing to a Global Audience
In the last five years, we have forayed into some of the most diverse markets across the world. Our global experience has gifted us with a retinue of learnings that are not only instructive to us but any brand nursing a global ambition. However, reaching customers around the globe requires a strategic approach that takes […]
What AI Can’t Do?
Artificial Intelligence (AI) has transformed the business landscape, tackling complex tasks and streamlining processes. However, there are still areas where AI falls short. Here are five problems that AI cannot and is not designed to solve for businesses and the reasons behind these limitations. 1. Human Creativity and Innovation: AI excels at data analysis and […]
AI Goes on Trial
In the midst of the global fascination with various facets of artificial intelligence (AI), a consequential turning point is unfolding, poised to define the future landscape of AI in ways that extend beyond mere technological advancements. This pivotal moment garnered significant attention last Friday when Elon Musk, a key early investor in OpenAI, a leading […]
The Age of Sora
In the intense competition to acquire market share and maintain relevance, artificial intelligence (AI) companies, including OpenAI and Alphabet, are fervently striving to introduce the most cutting-edge business-to-consumer use cases. One particularly outstanding product/use case in this arena is Sora. Recently launched by OpenAI, Sora is a text-to-video application that utilizes the substantial language model […]
Digital Trust – Elevating Brands through Data Governance
As the global economy embraces artificial intelligence and hyper-data integration workflows, it is critical to put data security and governance at the centre-piece of a brand strategy. More importantly, in order to gain the trust of customers and remain competitive in today’s digital landscape, brands must prioritize data safety and governance. The 2024 Thales Digital […]