SBI Media Maintains Leadership as Nigeria’s Largest Independent Media Agency
SBI Media has reaffirmed its position as Nigeria’s largest independent media agency, as recognized in the 2023 RECMA (Research Company Evaluating the Media Agency Industry) rankings. The agency secured the third spot among all media agencies in the country, demonstrating extraordinary resilience and growth despite prevailing macroeconomic challenges. The RECMA report highlights SBI Media’s exceptional […]
Your Creative Compass
A brand’s identity can determine its success. Beyond logos, color palettes, and snappy taglines, a brand’s essence is defined by how it communicates its values, objectives, and personality to its target audience. This is where creative direction is crucial. A smart and consistent creative direction helps a brand stand out, engage with customers on an emotional […]
How to Become Thought Leader
Every industry has its thought leaders—those individuals or organizations recognized as authorities in their field. They shape the conversation, provide valuable insights, and set the trends others follow. Being recognized as a thought leader demonstrates your expertise and positions you as an indispensable resource in your industry. Why Thought Leadership Matters Thought leadership is more […]
Your Brand and the Government
The question for today is how will a brand thrive if it doesn’t have a cordial and ethical relationship with the government? Given the current political climate, government relations have become a crucial aspect of public relations for brands. They are recognizing the importance of engaging with policymakers and stakeholders to shape public policy, manage risks, and enhance their reputation. Effective […]
It’s Time for Media Training
In today’s fast-paced, information-driven world, media training has evolved from a luxury to a necessity for brands. As the boundaries between traditional and digital media continue to blur, the potential for miscommunication, misinterpretation, and even full-blown crises has never been greater. Brands are increasingly under the public spotlight, where every word spoken by their representatives […]
Breaking Google
The global tech and marketing industries were jolted by a recent U.S. court ruling that declared Google a “monopoly.” While this may not immediately resonate with those outside the tech ecosystem or financial markets, the decision marks a watershed moment that could profoundly alter the future of Google and its parent company, Alphabet. Google, with […]
Mobile Goes AI
In the dynamic landscape of mobile technology, a seismic shift is underway, propelled by the integration of artificial intelligence (AI) into smartphone features. At the forefront of this transformation stands Apple, the titan of the smartphone industry, poised to redefine the capabilities and applications of its next-generation iPhones through AI-driven innovations. This strategic pivot marks […]
Five Essential Strategies for Marketing to a Global Audience
In the last five years, we have forayed into some of the most diverse markets across the world. Our global experience has gifted us with a retinue of learnings that are not only instructive to us but any brand nursing a global ambition. However, reaching customers around the globe requires a strategic approach that takes […]
AI Goes on Trial
In the midst of the global fascination with various facets of artificial intelligence (AI), a consequential turning point is unfolding, poised to define the future landscape of AI in ways that extend beyond mere technological advancements. This pivotal moment garnered significant attention last Friday when Elon Musk, a key early investor in OpenAI, a leading […]
Digital Trust – Elevating Brands through Data Governance
As the global economy embraces artificial intelligence and hyper-data integration workflows, it is critical to put data security and governance at the centre-piece of a brand strategy. More importantly, in order to gain the trust of customers and remain competitive in today’s digital landscape, brands must prioritize data safety and governance. The 2024 Thales Digital […]