The Future of Socials
Over the weekend, the social media scene was thrown into unprecedented chaos and confusion after hundreds of millions of Twitter users worldwide were restricted from seeing new tweets (posts). Confronted with the error message called ‘rate limit exceeded,’ Twitter users were confused if the problem was one of the usual technical glitches that have bedeviled […]
The Rise of Virtual Stores
With the advancements in technology and evolving consumer behaviors, the concept of virtual stores in marketing has gained significant prominence in recent years. These virtual stores offer customers the opportunity to browse and purchase products within an online setting that closely resembles a physical retail environment. The immersive shopping experience typically associated with brick-and-mortar stores can now […]
Float
After several years of managing and pegging its currency, the central bank in Africa’s largest economy, Nigeria, has now fully floated the Naira against the US dollar. This decision will have serious consequences on the Nigerian marketing and media industry, given the linkage between the industry, foreign direct investment, and global trade. Prior to the […]
Companion
WhatsApp, the world’s largest mobile messaging platform, has introduced a new feature that allows users to use the same WhatsApp account on multiple phones. This feature has been highly anticipated by users, and now up to four additional devices can be linked to the same account, just like on web browsers, tablets, and desktops. Each […]
Blue Chaos
In case you missed it, Twitter recently experienced chaos after Elon Musk, the platform’s new owner, followed through on his plan to remove all legacy blue tick verification badges. These badges were attached to the handles of hundreds of thousands of celebrities, musicians, journalists, and anyone who might have received them for known or unknown […]
Gangs of Streaming
To begin its journey in the Nigerian and African film industry, Amazon Prime, the streaming arm of Amazon.com has finally launched its first African original film dedicated to its Amazon Prime audience and across its network. With the ‘gritty’ film titled Gangs of Lagos, the eCommerce giant has finally ‘thrown its hat in the ring’ […]
Admirals is Here!
We are thrilled to announce that Admirals Group AS is expanding its financial services to Nigeria through Admirals Partners Ltd. The group has been offering a diverse range of investment products and services worldwide through its regulated investment firms for over 22 years. Globally known as Admiral Markets, the group is now consolidating all entities under […]
Gangs of Streaming
To begin its journey in the Nigerian and African film industry, Amazon Prime, the streaming arm of Amazon.com has finally launched its first African original film dedicated to its Amazon Prime audience and across its network. With the ‘gritty’ film titled Gangs of Lagos, the eCommerce giant has finally ‘thrown its hat in the ring’ […]
Depeg
The global economy is witnessing a tectonic shift, and the marketing and media community are bound to bear a major brunt of the change. For several decades, the US dollar is not only the currency of the financial and capital markets but also the denominator for the marketing and media industry. As a micro-sector, brand […]
Diaspora Branding
As brands gain global and regional relevance/recognition there are specific target markets that regard most brands as part of their identity and origin. Just as every ‘politics is local’, every brand is also a local brand. While you could refer to these targets as the diaspora, there is huge leverage and opportunity for brands to […]