MoneyGPT
As promised, OpenAI, the company behind the conversational artificial intelligence (AI) language model ChatGPT, has launched GPT-4, its most advanced version of the AI platform. Apart from releasing the updated version, the company has also launched its subscription service in India. The arrival of the subscription service in India is coming weeks after the same […]
MetaTweet
After milking the value of Facebook, Instagram, and perhaps WhatsApp, Meta, the world’s largest social media company, has confirmed it is working on a Twitter rival that will intensify competition in the micro-blogging space. Last Friday, Meta said it is working on a text-sharing app (without disclosing the proposed name), which will function as a […]
The Super App
In China, a comprehensive app can perform almost any task for its users. WeChat, launched on January 21, 2011, by Tencent, is the world’s only surviving and most widely used ‘Super App’. It allows users to pay for anything from flight tickets to food orders, credit card bills, and other mundane and important tasks. With […]
The ‘Uncertain’ Strategy
As brands continue to evolve, contending forces could upend your plans, even if your leadership holds a strong market position. Your recent consistency in sales and revenue may seem like a secure foundation, but it’s important to remember that “past performance is no guarantee of future results,” as financial analysts often caution. The last three […]
The Answer Engine
If one has been observing the rapid developments in the field of generative artificial intelligence (AI), it would be apparent that the digital marketing landscape is undergoing a significant and unprecedented shift. As a custodian of a brand, it is crucial to recognize this transformation. For instance, the emergence of generative AI like ChatGPT indicates […]
AI War
The global business community was astounded by Microsoft’s recent escalation of the artificial intelligence (AI) war against Alphabet (Google), with the launch of a test version of its Bing search engine integrated with ChatGPT. In response, Google hastily announced the development of Bard AI as its answer to ChatGPT. Although Bard AI is not yet […]
Lessons from the Big Three
As the global financial markets continue to digest the recently released fourth-quarter earnings report by the ‘Big Three’, there is a major number that should interest any player in the marketing business. According to recent data, while Meta (formerly Facebook) and Alphabet’s advertising (formerly Google) revenue saw a decline of 4% ($32.2 billion) and 3.6% […]
The Future of Meta
In 2014 when Princeton University predicted that Facebook would be out of business by 2021, the reaction from Facebook, now Meta, was rather combative and defensive. Here we are, Facebook, the main cash cow of Meta has seen its revenue marginally decline while Meta’s shares have plummeted by unprecedented levels. There are signs that Facebook […]
The AI of Everything
For several years, we have predicted and pushed the message of artificial intelligence (AI) as the most ground-breaking innovation in the 21st Century. Well, it turns out that AI is no longer a mere experiment. This is because of ChatGPT (Generative Pre-trained Transformer). Call it an intelligent computer that can provide answers to everything you […]
Introducing SBI GAD
To all Partners & Clients,We are extremely pleased to introduce you to SBI Media Global’s Global Advertising Desk (GAD), our digital marketing platform that targets clients and brands looking to advertise on social media via Facebook, Instagram and display platforms such as the Google Advertising networks and other demand-side platforms. GAD is designed to help […]