Dlightek Business Summit 2024 – Pioneering the Future of African Digital Advertising
The Dlightek Business Summit 2024 marked a milestone in African digital advertising, spotlighting innovation, collaboration, and transformation in Lagos, Nigeria. Organized by Streams Media, a subsidiary of SBI Media Global, the summit brought together industry leaders, marketing experts, and forward-thinking brands to redefine digital marketing in emerging markets. Streams Media’s meticulous planning and execution ensured […]
Digital Trust – Elevating Brands through Data Governance
As the global economy embraces artificial intelligence and hyper-data integration workflows, it is critical to put data security and governance at the centre-piece of a brand strategy. More importantly, in order to gain the trust of customers and remain competitive in today’s digital landscape, brands must prioritize data safety and governance. The 2024 Thales Digital […]
Let’s Get SMART
Ever wondered why many campaigns fail? It is not unconnected to the absence of SMART objectives. It is critical that advertising campaigns must have SMART objectives in order to be effective and profitable. Setting specific, achievable goals is crucial given how competitive and dynamic the advertising industry is. Here are some reasons SMART targets are […]
Paramount
Towards the end of last week, one of the most bullish investors in video streaming, Paramount Global said its parent company raked in more subscribers than it was anticipated for its streaming service, Paramount+. In the first quarter, Paramount+ had 60 million subscribers at the end of March, 4.1 million more than it did at […]