What happened in 2024?
In 2024, the marketing landscape was reshaped by innovation, audience-centric approaches, and budgetary shifts. Here’s an expanded view of key data and trends that made waves this year AI Integration: The Marketer’s Secret WeaponApproximately 69% of marketers have embraced artificial intelligence, revolutionizing their workflows with tools for data analysis, hyper-personalization, and dynamic content creation. AI […]
Embrace Change
The rapid evolution of consumer electronics over the past few decades has significantly impacted how businesses reach their audiences. The widespread adoption of smartphones, tablets, and other smart devices has created new channels for marketing, making it easier to target specific demographics with tailored messages. Social media platforms, streaming services, and mobile apps have become […]
WWDC
Today marks a defining moment in the history of one of the most influential technology companies, Apple. At its World Wide Developers’ Conference (WWDC), Apple will unveil its artificial intelligence (AI) roadmap through a showcase of its partnership with OpenAI. This highly anticipated event will feature an array of new products and services designed to […]
AGI Beckons!
The competition in the artificial intelligence (AI) industry is not about who can do the least, but about who can push the boundaries the most. In the past week, two of the most influential players in AI, Google (under its parent company Alphabet) and OpenAI, the creator of ChatGPT, showcased their latest innovations, proving that […]
Mobile Goes AI
In the dynamic landscape of mobile technology, a seismic shift is underway, propelled by the integration of artificial intelligence (AI) into smartphone features. At the forefront of this transformation stands Apple, the titan of the smartphone industry, poised to redefine the capabilities and applications of its next-generation iPhones through AI-driven innovations. This strategic pivot marks […]
Llama in Africa
The more AI, the merrier? In a move to enhance social connections and enrich digital experiences, The parent company of Facebook, WhatsApp, and Instagram, Meta, has unveiled Llama 3, a new AI assistant made to converse, offer advice, and improve user interactions. Llama 3, which was initially available only in the United States, is now […]
Up-skilling Your Talents for the AI Age
As artificial intelligence (AI) continues to transform industries, upskilling your company talents in AI has become imperative for staying competitive in the modern business landscape. In marketing and branding, it is more important given the disruption and competition that AI portends for the ecosystem. Here are five key strategies, along with their challenges and opportunities: […]
What AI Can’t Do?
Artificial Intelligence (AI) has transformed the business landscape, tackling complex tasks and streamlining processes. However, there are still areas where AI falls short. Here are five problems that AI cannot and is not designed to solve for businesses and the reasons behind these limitations. 1. Human Creativity and Innovation: AI excels at data analysis and […]
AI Goes on Trial
In the midst of the global fascination with various facets of artificial intelligence (AI), a consequential turning point is unfolding, poised to define the future landscape of AI in ways that extend beyond mere technological advancements. This pivotal moment garnered significant attention last Friday when Elon Musk, a key early investor in OpenAI, a leading […]
The Age of Sora
In the intense competition to acquire market share and maintain relevance, artificial intelligence (AI) companies, including OpenAI and Alphabet, are fervently striving to introduce the most cutting-edge business-to-consumer use cases. One particularly outstanding product/use case in this arena is Sora. Recently launched by OpenAI, Sora is a text-to-video application that utilizes the substantial language model […]