What’s your Pricing Strategy?
As inflation and price pressures continue to move downward despite lingering headwinds across various markets, it is important for brand owners to look beyond the short and medium term. Planning and strategizing for the long term are essential. Price pressures have always been a significant challenge in the marketing business, and only a long-term approach […]
Be Prepared!
Crisis management is a critical component of a brand’s strategy to maintain its reputation and customer trust, especially in the face of unforeseen challenges. It involves a proactive and reactive plan that addresses the potential and actual impact of a crisis on a company’s image and its relationship with consumers. Effective crisis management requires a […]