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As the year draws to a close, most brands are busy wrapping up campaigns, hitting year-end targets, and celebrating successes. While these activities are important, savvy brands understand that this period is also the perfect time to shift focus and begin laying the groundwork for the year ahead. Strategic preparation is not just another checkbox […]
WWDC
Today marks a defining moment in the history of one of the most influential technology companies, Apple. At its World Wide Developers’ Conference (WWDC), Apple will unveil its artificial intelligence (AI) roadmap through a showcase of its partnership with OpenAI. This highly anticipated event will feature an array of new products and services designed to […]
The Rise of Virtual Stores
With the advancements in technology and evolving consumer behaviors, the concept of virtual stores in marketing has gained significant prominence in recent years. These virtual stores offer customers the opportunity to browse and purchase products within an online setting that closely resembles a physical retail environment. The immersive shopping experience typically associated with brick-and-mortar stores can now […]