A new future was birthed on Saturday the 14th & Sunday the 15th of November 2020 at Radisson Hotel Ikeja, Lagos. The SBI Media Workshop, the maiden edition was a gathering of thought leaders, industry influencers, and industry titans.
The theme ‘Monetize the Media in Your Hand’ gave participants a new way to find a niche market, create a niche craft and monetize that craft with the tools available to them (mobile phones).
Participants had an eye-opening experience with facilitators telling personal stories and giving them proven researches that can work for them. Also, participants with the most viable ideas were rewarded with Two hundred thousand in grant money each to help give them a push towards bringing that unique idea to life.
The social media space also had a ripple effect on the amazing experience and outcome the SBI Media workshop brought. The hashtag #thesbiworshop trended as 3rd on the Twitter trend list. And Participants who also watched the event via the live stream broadcast also had a fill of the educative experience as questions were being thrown in.
A major highlight of the workshop was the unveiling of seven winners who won a grant of N200,000 each for sharing the most valuable ideas in media. Elvis Boniface, one the most inspiring most valuable idea winner is building an online platform that can connect parents with home school teachers thereby creating an ecosystem that provides jobs for teachers and knowledge to students in the comfort of their homes.
An elated Rotimi Bankole, Managing Director, SBI Media Limited, said the SBI Media Workshop is aimed at ‘doing’ instead of ‘talking’. He is convinced that the informative and practical sessions experienced by both winners and participants at the maiden edition of the workshop will be a fillip for them to become media entrepreneurs, innovators and thought leaders.
ABOUT SBI MEDA GROUP
We are a next-generation media agency built on the culture of bravery, thought leadership and innovation. Serving a diverse clientele of telecoms, technology, aviation, automobile, telecoms, eCommerce, FMCGs financial services and allied industry. SBI is headquartered in Lagos with 20 media professionals in media strategy, research, planning and exchange.
SBI Media is the West African Strategic partner to Masscom Global (MCG), a global network of over 30 agencies in emerging markets and Asia Pacific.
Address: 17, Ololade Avenue, Off Association Avenue, Shangisha, Ikeja, Lagos, Nigeria.
Website: www.sbimedia.com.ng
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