During this time of COVID-19, one of the most discussed topics, aside from health, is economics and business. As a result of the pandemic, many businesses, specifically small businesses, have suffered greatly. Many scrambled to adjust essentially overnight and, if they were unable to do so, they found themselves bankrupt or on ‘life-support’.
With the uncertainty of this time, as well as the future, creativity may be more important now than ever before. Having a creative mindset toward your business may makes the difference between success and failure in these volatile times.
Now, have you ever just stood back and looked at a specific product or a business idea and thought…“Wow! That is just incredibly awesome and creative!”? Well, that is probably because creative thinking was involved. Of course, there are always the same-old, same-old, plain perspective, business ideas but the ones that really grab the attention of consumers are the ones that display a creative touch.
Creativity helps you stay one step ahead
Creativity is vital to the success of your business. Every business wants to keep up with the latest trends, and furthermore, they want to always stay one step ahead of their competitors so they can beat them to the chase for “the next big thing.” Therefore, creative thinking and dreaming up new and unique ways of transforming your product and marketing it are the key to staying one step ahead of the competitors.
Creative thinking promotes problem-solving
In addition to new ideas, businesses and business owners also need to be able to effectively problem solve. Whether it is a financial issue, customer service issue, or a business model issue, there will always be unforeseen issues that arise, which require a solution. Creative thinking can help you decipher the easiest and most valuable solution needed to solve your problem. In turn, this can have a more positive impact on your business as the problem is handled smoothly and efficiently.
Creative thinking increases productivity.
Aside from a solid idea, one of the most important aspects of a business is increased productivity. It is needed to ensure that demands are met and that customers are happy. Stimulating creativity leads a business to new and unknown territories, and as a result, it leads to increased productivity of the company.
While creative thinking is obviously important to a business’s continued innovation and staying relevant in the market, it is also important to your bottom line. Great ideas and strong problem-solving skills combined with increased productivity in all leads to a more financially stable business.
COVID-19 has amplified the need to assume a creative mindset in business, so, if businesses can learn to tap into their ingenuity, we believe they can learn to pivot quickly and stay afloat amidst and after the pandemic.
To learn more on how you can leverage creative thinking to turbo-charge your brand in this new-normal, please send us a mail via: info@sbimedia.com.ng